Murdok recently conducted an interview with Mike Wehrs, President and CEO of the Mobile Marketing Association. This is an organization that "provides an industry forum to meet, discuss, plan and work cooperatively to resolve key industry issues." Wehrs talks with Abby Johnson the growth in mobile marketing, and its benefits. Do you utilize mobile marketing? Tell us a little bit about your strategies.
Mobile Advertising Booming in Britain
Despite being a nascent industry in tough economic times, mobile advertising in the UK is growing at a faster rate than previously expected.
The IAB and PricewaterhouseCoopers research demonstrates that mobile advertising has experienced an impressive and steady growth in the UK in an overall declining market. In 2008, as more brands trialed and embraced the medium, spending increased by a whopping 99.2% to $44 million.
Mobile Advertising To Increase 36% In
The U.S. market for mobile advertising will grow 36 percent, increasing from $169 million in 2008 to $229 million in 2009, according to a new forecast by Interpublic’s Magna.
The prevalence of mobile subscriptions (more than 270 million at the end of 2008 according to the CTIA) and mobile users (more than 224 million individuals, according to Nielsen) has been the main driver. Although the vast majority of these individuals use their phone for voice services, an increasing number have adopted the use of text messaging
Google Announces Mobile Product Search Results
Today Google announced Google Product Search for Mobile. Android and iPhone users will now be able to type a product query into Google.com and get Google Product Search Results formatted for their phones.
Surveying The Mobile Landscape
In the ad:tech MobileMix keynote session "Surveying the Mobile Landscape in 2009," Mike Wehrs, president and CEO of the Mobile Marketing Association, offered his views on the mobile industry.
U.S. Consumers Avoiding Mobile Banking
U.S. consumers think mobile banking is important but do not want to pay for it and are hesitant to use their mobile devices for financial transactions and online banking, according to a survey by accounting firm KPMG.
The survey of about 500 U.S. consumers found the majority (91%) had never tried banking on a mobile device. Of those respondents who have never done banking on a mobile device, 48 percent said security and privacy were the main reason.
Guide to Mobile Marketing Strategies
Improve mobile marketing strategies with our guide. Learn the importance of mobile websites, SMS, app marketing, and more.
Mobile Music Users Open To Ads For Free Songs
More than free-fourths of U.S. consumers have a positive experience downloading and listening to songs on their mobile phone, and almost a third are willing to accept advertising on their mobile phones in exchange for free music downloads, according to a survey from KPMG and the Mobile Entertainment Forum (MEF).
YouTube Mobile Tuned For New Audiences
"Leave no stone unturned" seems to have been added to Google’s list of unofficial mottos. The search giant is now going after a very well-defined (and rather small) portion of people in a certain market with a new version of its mobile YouTube application.
Google Docs List View Not Just for Mobile Anymore
Google Docs users may recall last month when Google improved the mobile version by adding list view for spreadsheets, which allows you to view, edit, sort, and filter them. Before that you could only view them.
Google has now made the same list view available for working on spreadsheets from desktop and notebook computers. It can be found in the View menu.