Murdok recently ran an article looking at a study, which indicated that spending on mobile advertising would reach $760 million in 2009 (20% more than last year). A spokesperson with mobile advertising firm Crisp Wireless took notice and set us up with a Q&A with Chief Revenue Officer and former member of Yahoo Search’s Strategic Alliances team, Tom Foran.
Google Improves Maps for Mobile
Google is adding a good deal of the functionality from Google maps to Google Maps for Mobile. This includes the ability to access and interact with different layers like Traffic, My Maps, and Search layers at the same time.
Mobile Internet Use Up
More than half (56%) of Americans have accessed the Internet using wireless mobile devices such as smartphones and laptops, according to a new report from the Pew Internet & American Life Project.
The most popular way people go online via wireless is with a laptop as 39 percent of Internet users have done this.
Blackberry and Android Get Google Voice Mobile App
Google Voice just became much easier to use for Blackberry and Android owners as a new mobile app has been released.
Will you be downloading the new Google Voice app for Blackberry or Android. Tell us.
Smartphones Driving Mobile Banking
The adoption of mobile financial services is dependent on device technology and 3G networks, according to a new report from comScore.
The study looked at how mobile users access their banking accounts and found mobile Web browsing to be the most popular way for both smartphone (44.1%) and 3G users (53.3%), followed by mobile applications (48.1 % of 3G users and 40.6% of smartphone users.
Google Product Search For Mobile Goes To More Devices
People who like to shop from the comfort (or at least convenience) of their cell phones are in luck; Google Product Search for mobile now supports all devices with mobile connections in four different countries. Plus, people with more advanced phones are getting access to Google Suggest.
Mobile Marketing Will Likely Become Unavoidable
Mobile marketing emerges as a dominant force in the marketing world due to smartphone prevalence and real-time communication.
The Collaborators of the Global Mobile Industry
Today the Mobile Marketing Association (MMA) announced new members of its global board of directors and officers. If you are unfamiliar with the MMA, it is an organization that is made up of agencies, advertisers, hand-held device manufacturers, carriers and operators, retailers, software providers and service providers, and other companies focused on the marketing with mobile devices.
Opera Reports on Mobile Search Usage
Opera released its newest State of the Mobile Web report, which includes a spotlight on search engine usage on the mobile web.
Google Announces AdSense For Mobile Applications Beta
In many ways, Google is the company that AdSense built. It makes sense for Google to extend the advertising solution into new markets, then, and the company’s doing exactly that with its fresh AdSense for Mobile Applications beta.