A new mobile phone application from Ask offers GPS navigation as the centerpiece of the features it can deliver. The big question: will people be willing to pay $9.99 per month for it?
Talking Around the Mobile Web
Although many have cell phones and other mobile devices that would permit mobile surfing, few do.
Part of this is explained by the poor appearance of many websites as seen through a mobile device
Given the push to have more mobile-friendly websites, hopefully this will change.
The dotMobi community is providing resources and we now have a dotMobi Mobile Web Developers Guide.
Why Mobile Content is Slow to Grow
I just finished reading a NYT article on the frustration being felt by Hollywood because they can’t get advertising dollars to support their mobile content.
Ask Mobile Spins A Webby Award
The Webby Awards recognized a variety of websites and services, and when it came to mobile sites there were none better than Ask’s product.
Microsoft Grabs ScreenTonic For Mobile Ads
Microsoft bought its way into mobile advertising by acquiring Paris-based ScreenTonic, and picked up a foothold in European mobile ad delivery in the deal.
EconSM – Social Media Meets Mobile Media
Session Description: "Social media is changing the most social of devices, the mobile phone, at a time when more and more mobile devices aren’t just phones anymore. Just as PCs replaced minicomputers and laptops displaced desktops, we are seeing the beginning of handheld devices doing much of what full-fledged computers used to do. Handheld devices are the key to the next generation of social media; we’ll explore the ramifications of this switch.
Mobile TV Popular Among Males
When it comes to the smallest screen, Mobile TV is a hit with males under the age of 35, according to a new study from comScore. The study found that close to two out of three Mobile TV subscribers are male.
Mobile TV was found to be most popular among 25-34 year olds, as they have a high level of interest and acceptance of the medium. Forty-six percent of those who currently subscribe to Mobile TV are below the age of 35, and 65 percent are male. Males were more likely than average to have an interest in Mobile TV, while females were more likely to have little interest.
More on Mobile Search Site Creation & Optimization
Part 2: Mobile Site Optimization
The question remains; how should you optimize a mobile web page? All of the presenters provided tips, but Cindy Krum’s presentation provided the majority of information. I listed a blend of the tips from all presenters below:
The Mobile Web – A Turbulent River
Both Vint Cerf and Bill Gates have described the Internet as a tidal wave, however as mentioned in a previous post it may give a clearer picture if we think of the Internet or the World Wide Web as a river.
Shopping Using A Mobile
ShopText is a relatively new company that launched in November 2006 and provides consumers with the ability to purchase items using their mobiles.
On their Web site the company explains their mobile retail concept. " ShopText is a mobile commerce and promotions company. Our software platform transforms any advertisement into a point of sale opportunity. ShopText technology creates a secure, direct-to-consumer marketplace where consumers can shop, sample and save."