Through location-based advertising, CBS and Loopt believe they can hit the sweet spot of mobile website ad delivery.
Web Standards and Devloping for Mobile
I’ve been an avid Mac user for many years, since about 1996, and actually that’s when I started working on the web.
Experimenting with Live Mobile Video
At yesterday’s launch in London of Edelman’s 2008 Trust Barometer, I did a little experiment with live mobile video that was so easy to do that it’s very clear we’re going to see a great deal more of this.
Pizza Hut Launches Mobile Ordering
Pizza Hut has launched two new ordering options that allow customers to place orders from their mobile phones using text messaging or the mobile Web.
China Mobile Walks From iPhone Deal
Many sources around the Internet have been following the story behind China Mobile and Apple regarding the introduction of the iPhone, however today it has been reported that China Mobile has walked away from negotiations.
Coalition Groups Call For Open Mobile Access
Mobile Internet access is being hailed as the next great revolution as an estimated 3 billion handheld devices are sold (about 38 per second). Comparatively, less than half that number have fixed, wired connections. But universal access advocates warn that half of the world (or at least the ones in the United States) will not enjoy all the Internet has to offer.
Mobile Resources Go To The Feds
The mobile web is not just the playground for big Internet firms like Yahoo and Google. The federal government has access to its resources available to mobile browsers too.
Yahoo Unveils Mobile Developer Platform
OK, forget what we said about 2007 being the year for mobile content. 2008 is where the mobile action is at! Hot on the heels of Google’s Android initiative, Yahoo is announcing its own developer platform. The Yahoo! Mobile Developer Platform will provide tools for developers to code and launch mobile widgets for a wide range of cell phones. Here are the details from Yahoo:
Mobile Advertising Growing Fast In Japan
In 2007, the Japanese online advertising market was projected to be worth between $3.4 billion (Dentsu) and $4.1 billion (PricewaterhouseCoopers). By 2011, Dentsu estimates that Japan’s online ad market value will be $6.8 billion; PrivewaterhouseCoopers says it will be slightly more at $7 billion.
SIS – Mobile Search Discussion
You’ve conquered the world of online search advertising, but what next? As more and more people rely on their mobile phone for content and information, mobile search advertising is a natural path for growth and YOUR attention. As the leader of mobile search and advertising, Medio will share with you the basics of search advertising on the device that is personal and immediate. We’ll share tips and tricks on how to optimize a campaign for mobile and targeting opportunities that is unique to mobile.