They don’t need Yahoo and they don’t want Yahoo up in Redmond. Microsoft can compete just fine with Google without Yahoo.
Google, Yahoo, Microsoft & Cookies
Wednesday there was an article on ZDNET blog about how Google/Doublelclick, Yahoo/RightMedia and Microsoft/aQuantive deals are about cookies more than anything else.
Microsoft Buying Yahoo Seen As Likely
Since Microsoft acquired online ad firm aQuantive for $6 billion, the likelihood of Steve Ballmer and company following that up with a Yahoo purchase became greater.
Microsoft’s aQuantive Buy: Yipes!
Six billion dollars for aQuantive puts Microsoft into the mix with Google, Yahoo, and newly-minted online advertising power WPP to battle over third party ad serving.
Microsoft, Clinton Make Green Software, Services
Google’s well known for its environmentally friendly leanings, and Yahoo launched a “Be a Better Planet” campaign just last week. Now Microsoft has joined the usual suspects by launching its own endeavor; oddly enough, former president Bill Clinton was also involved.
Microsoft Drops Big Bag O’Money For aQuantive
Talk about throwing money around: Microsoft just plunked down $6 billion for digital marketing company aQuantive, Inc. The Beast of Redmond plans to wield this new weapon to develop an Internet-wide advertising platform.
Primedia “Ride” Contest Has Microsoft Ties
There are a lot of fingers in this pie – or, more accurately, this gas tank – but Primedia Automotive, which “consists of more than 58 Web sites for its automotive enthusiast titles,” has launched a new “Ride of the Month” contest that should draw in hundreds (or thousands) of car buffs, a number of advertisers, and Microsoft itself.
Microsoft Declaring War on Firefox, Linux
Microsoft has announced that they’ll be suing open-source software companies, developers and even users for patent infringement—on 235 patents.
Microsoft’s Switchboard Better than Google’s
Have you ever tried to call someone at Microsoft or Google? I have. I’ve even memorized Microsoft’s number but won’t give it here cause I’d hate for Jeff Sandquist to get a ton of crank calls. Anyway, both Microsoft and Google have switchboard numbers.
Search Share: Microsoft Continues To Fall
The Hitwise count of US search market share found Google rising, Yahoo and Microsoft dropping, and Ask picking up a smidgeon of searches.