Given all that’s gone on at Microsoft lately, it’s hard to believe that the company has been running around without anyone in charge of its Online Services Group. That period is coming to an end, though, as Dr. Qi Lu, a former Yahoo exec, has gotten the job.
Microsoft Aims to Make Up for Black Friday Rip Offs
On Black Friday, Microsoft Live Search along with HP promised a 40% refund on items purchased in HP’s online store. The only problem was that the site for what was called Microsoft Live Search Cashback experienced an outage and then started delivering 3% refunds instead of 40%. Obviously, there were some unhappy campers as a result.
More Microsoft Yahoo Gossip
It seems that people really want Yahoo and Microsoft to get a deal done. Almost every other day it seems, rumors surface and are just as quickly shot down regarding the two companies and a possible transaction that could put a thorn in Google’s side.
Microsoft Recommending Link Exchange Schemes?
Most of the SEOs were amazed by reading the article written by Skip Chilcott, Sr. Product Manager of Microsoft.
Microsoft Helps adCenter Customers Get Help
Getting support for any product is often a painstaking and time consuming ordeal. There are parts of Microsoft that I have personally had such trouble with.
Searching for Microsoft’s Instant Answers
Microsoft’s Live Search has been the object of some criticism lately since rumors have been swirling about a possible rebranding. That will likely continue in part due to the "instant answers" the Live Search team is touting today.
Microsoft Live Search to Be Rebranded?
Rumors have been flying around about a possible rebranding of Microsoft’s search engine from Live Search to a few other names that Mary Jo Foley at ZDNet reported on. Names being tossed around include: Bing, Hook, and Kumo (which means "cloud" or "spider" in Japanese). Foley went after the public opinion on which one would be best and the results so far are as follows:
Microsoft Discusses Updating adCenter Bids
The economy’s crashing, the holidays are coming, and businesses are growing ultra-competitive. It’s time to revisit online marketing campaigns, then, and Microsoft has released some tips on how adCenter users can decide if their bids need to be updated.
Microsoft Travels The Silk Road
Microsoft has launched a new project aimed at web publishers and developers, entitled "Project Silk Road," in which the latest step combines a content management system with the ability to sell ads. Microsoft explains more about Silk Road:
Microsoft Live Search Cashback Paying Off
Microsoft says that its Live Search cashback program, launched in May to attract more users has done well in three key areas.Its cashback program has had a positive return on investment for advertisers (ROI), percentage of search queries for commercial purposes, and the number of advertising offers on the system.