Master copywriter Robert Collier often used a technique to get people to read more of his sales letters. You can use this same technique right now to increase the readership of your web pages and emails.
Information Architecture: Webpage Mental Maps Emerge
When people come to your website they have a mental map of how their ‘ideal’ webpage should be. They expect to see certain things in certain places. They expect to read certain killer words in your classification and content. The more you meet their mental map, the more successful your website will be.
Mental, Emotional and Physical Prosperity
To create true, lasting prosperity, almost any guru can tell you that you must align your physical, mental and emotional states and actions. This all sounds very logical, but when it comes right down to it, most of us are not quite certain how to proceed.
How to sell yourself in an Audition: Step 1: Mental Power
What makes a successful audition? I’ve heard this question asked so many times. Within three installments, I am going to give you some very useful suggestions on how to sell yourself in an audition. After hundreds of auditions (both good and bad), this is what I have found.