I kind of missed this one a few days ago, there being so many other things to blog about — YouTube and the BBC being the main one, I think — but Nick Carr’s latest post about bloggers and parasites sparked my interest again. I know that issues from more than two days ago are effectively ancient history as far as the blogosphere is concerned, but indulge me.
The Web Is a Remote Control, Not a Medium
The scales on the back of my amphibian neck contract whenever I hear otherwise intelligent people refer to the Web as a “medium.”
Enterprise RSS Feeds: A Viable Messaging Medium
The rapid growth of content syndication and social media requires a new marketing and PR approach.
RSS Evolving As A Message Medium
The RSS & Brand session at the Syndicate Conference discussed the potential for RSS feeds to become a preferred way to get the message from businesses to consumers; now the technology just needs more users to begin using it.
IM Becoming Medium Of Choice
Instant messaging is overtaking email as the preferred way to communicate, especially among teens and young adults. Overall, IM’s are up 19 percent year over year, with many Americans sending as many, if not more, IM’s than they do emails, according to AOL’s Instant Messaging Trends Survey.
Blogs Becoming Free Speech Medium
Around the world, those who had quietly smoldered for fear of offending the powers that be have found a voice in blogs. For many, the blogosphere has become an anonymous cry to the masses. For the brave, not so anonymous, but equally as scathing, sounding boards are giving them words they hadn’t dared utter in public.
Marketing to Small-Medium Businesses Via IT Consultants & Resellers
I was quoted in a special report by MarketingSherpa’s contributing Editor, Dianna Huff. Her article stresses that OEMs can do a lot more to help IT consultants and resellers with selling.
Advertise in a Proven Medium
Do you know what is wrong with doing business on the Internet? Oh sure, sp*am is a real issue for most people, but it only emphasizes the point I would like to share with you today.
The Medium and the Message
A debate is raging in e-publishing circles: should content be encrypted and protected (the Barnes and Noble or Digital goods model) – or should it be distributed freely and thus serve as a form of viral marketing (Seth Godin’s “ideavirus”)? Publishers fear that freely distributed and cost-free “cracked” e-books will cannibalize print books to oblivion.
Choosing the Right Advertising Medium for Your Business
Explore how to choose the right advertising medium for your business, considering factors like portability, adaptability, acceptability, affordability, and capability.