Don’t Put Up With “Junk PR”
In public relations, "junk" is more about attitude and lack of understanding than a measure of quality.
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Tag: media strategy
Industry Pro Interview: Insider Secrets To Building Your PR Campaign
Todd Brabender of Spread The News Public Relations was kind enough to answer some burning questions most small business owners…
Hey, Mr/Ms Manager!
Does it really make sense to bet your PR budget on results like newspaper mentions and zippy brochures while your…
A Guide to Optimizing Public Relations Content
This guide to "SEOing" your PR efforts can help you get high-ranking search results for your press releases, marketing white…
What Martha Is Teaching Us
The media is about five minutes away from overkill on the Martha Stewart story, but don't expect that to stop…
Anatomy of a Failed Press Release
I received an interesting press release last night: "FIRST AMERICAN MUSLIM TV CHANNEL ANNOUNCED BY BRIDGES NETWORK. CHANNEL EXPECTED TO…
Making News is Better Than Just Making the News
There is a major difference between making news and "making the news." It is the difference between a shotgun and…
A Well-Oiled Strategy Machine
Yes, that's what public relations really is when it tracks important external audience perceptions and follow on behaviors. And again…
How To Make Your Business The Center Of Attention With Powerful Publicity Paid For By The Media
There is nothing like a good positive news story to put a business on the map. Done right; it will…
Five Steps to Precision in Publicity
PR flacks use a scattergun approach, hoping to hit something. They fax out press releases to long lists of reporters…
