How PR Helps Fiercely Competitive Managers
Fiercely combative business, non-profit and association managers use every PR weapon they can lay their hands on. Which means they…
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Tag: media strategy
A PR Surprise for Managers
For those business, non-profit and association managers committed to PR tactics like radio and newspaper plugs, it can come as…
PR That Entrepreneurs Often Overlook
If that sounds like you, here's what you may be missing once the new enterprise is launched
Why PR is a Vital Force
Because it can alter individual perception and lead to changed behaviors. Something of profound importance to businesses, non-profits and associations…
Keeping It Real: The Only Copywriting Trick That Works
Much of today's accepted copywriting wisdom comes from old books written for a different, quieter world.
Want This Kind of PR?
PR that really does something positive about the behaviors of those outside audiences that most affect your business, non-profit or…
PR: Time For a New Playbook?
When your public relations results pretty much depend on whether your news item gets used in a newspaper column or…
Using the Media to Your Advantage!
Lights...camera...ACTION. That's what often happens when people think of using media for advertising or other promotional purposes. It's the focus…
The Four Seasons of Publicity – Building an All-Year Publicity Machine
If you're like most publicity seekers, you probably think one project at a time. You've got a new product coming…
A New Idea For Venture Capitalists
Obviously, it hurts when a promising business project you backed financially goes down the tube. But while you point to…
