PR Buyers Beware!
It can bite you and waste your public relations budget when the program emphasizes communications tactics instead of how to…
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Tag: media relations
Making News is Better Than Just Making the News
There is a major difference between making news and "making the news." It is the difference between a shotgun and…
Make Front Page News By NOT Inviting The Media
Not a single reporter showed up at our news event. And we were THRILLED! Not a single photographer showed up…
To Maximize Your PR, Get in the Reporters Rolodex
If you had to choose just one tactic above all others for gaining consistent and positive attention from the news…
How to Become Invaluable to the News Media
All news reporters need third-party experts to help them explain issues, events and ideas to their audiences. A truly valuable…
How to Take Advantage of Public Relations
Decide once and for all to do something about those outside audiences whose behaviors affect your organization the most.
Inside the Mind of the News Reporter
The first rule of PR Rainmaking is to approach reporters as customers. Find out what they want, then give it…
How to Spoonfeed Your News to a Reporter
Always remember: A journalist is nothing more than a professional undergraduate.
Create a Powerful PR Fact Sheet in Just Four Steps
The right time to create a fact sheet is any time you need to spoon-feed a reporter on a complex…
Aim Your Story at the National News Media
Begin at the bottom rung of the news media and work your way to the top. That’s the conventional wisdom…
