Record keeping measurements for Internet marketing.
Measuring the value of HR solutions
The best way to build broad endorsement — and gain financial approval — for new investments in HR solutions is to build a comprehensive business case that pinpoints all costs, potential benefits, and even project risks. This goes deeper than the simple calculation of ROI = net benefits/total costs, and ultimately, acts as a management tool to ensure that the project stays on course.
Measuring Data: Whadda Ya Got?
Paco Underhill’s Why We Buy: The Science Of Shopping (Touchstone Books, 2000) illuminated the mysterious behavior of shoppers wandering around in retail stores.
The realization comes to marketers in a flash that the behavior of a website visitor is immeasurably more measurable. It’s obvious. It’s intuitive. It’s exciting.
How to Weigh Smoke: Measuring Online to Offline Conversions
Legend has it that Sir Walter Raleigh once bet Queen Elizabeth I that he could measure the weight of smoke. To win the bet, Raleigh placed a piece of tobacco on one end of a balancing scale. He then filled his pipe with an equal amount, smoked it, and carefully tapped the ash onto the other end of the scale. The difference in weight, he said, was the weight of the smoke.
Start Measuring The Cost And Value Of Your Content
Frederick W. Taylor, in his book, The Principles of Scientific Management (1911), wrote about how waste in activity was a greater problem than material waste. He wrote about planning, organizing, training, management and measurement, as ways to address the problem. Today, we require a new form of Taylorism; one that addresses efficiency in content publishing.
Measuring Marketing ROI – How Low Can You Go?
Following a previous article on marketing metrics, many of you raised the question of measuring marketing impact on the company bottom line. While the general consultant answer – “it depends” – would hold true here as well, my real answer to most of you in the enterprise software world is simple but disappointing: YOU CANNOT.
Measuring Your Worth
It has been said that your worth can best be measured by the benefits others have gained from your success. How do others benefit from your gains?
Measuring Application Performance
When considering a benchmark to determine the overall performance of a Java application, bear in mind that bytecode execution, native code execution, and graphics each play a role. Their impact varies depending on the nature of the specific application: what the application does, how much of it is bytecode versus native code, and how much use it makes of graphics. How well a JVM will perform for a given application depends on how the unique mix of these three functional areas maps onto its capabilities. Given these variables, the best way to benchmark a JVM is against your own application. Since thats not possible before the application has been written, you must find those benchmarks that are most relevant to the application you intend to write.