The saying “all publicity is good publicity,” has, I think, been pretty much dismissed by now. But to what degree, and in what instances? Sage Lewis, founder and president of Sage Rock, considered those questions (among others) during his talk on “Measuring the Impact of Social Media” at yesterday’s SEW Live event.
Measuring Visitor Attention
Last month, comScore changed from measuring page views to their new “visits” metric, designed to better measure visitor engagement. Or, as they put it, “visits” measures “the number of times a unique person accesses content within a Web entity with breaks between access of at least 30 minutes, is a way of measuring the frequency with which a person views content, thereby illustrating a key component of user engagement.”
Nielsen//NetRatings is not one to be left behind. The The Wall Street Journal (sub req) reports on NTRT’s new metric: “Nielsen/NetRatings, in June will release what it calls ‘time-spent’ data and stop issuing its rankings by page views.”
Measuring Directory Link Value
Loren Baker at Search Engine Journal has written a post on measuring the value of directory links.
Measuring Conversion Rate
I recently read Avinash Kaushik’s post Excellent Analytics Tip #8: Measure the Real Conversion Rate & “Opportunity Pie”. I like the approach in general but I have a differing view on point #1 and point # 3 in this article. In my opinion almost every real visitor who lands on your site provides an opportunity for conversion.
ComScore Measuring Mobile Web Usage
The announcement of the launch of MobileWeb Metrix from comScore and telecom consumer research firm Telephia revealed a few websites, like Gmail, reach more people through mobile handsets than via PCs.
Measuring Blogosphere Influence with BuzzLogic
Among the toughest tasks that marketers face daily is tracking what is being said about their company or its brands in the media, identifying which of the external voices are most influential and are having the most impact-positively or negatively-and then devising a strategy and specific tactics to influence the influencers.
Measuring Influence in the Blogosphere with BuzzLogic
Among the toughest tasks that marketers face daily is tracking what is being said about their company or its brands in the media, identifying which of the external voices are most influential and are having the most impact-positively or negatively-and then devising a strategy and specific tactics to influence the influencers.
Measuring Internal Search w/ Functional Web Analytics
This is Part IX in an (epic) Series on Functional Web Analytics.
Measuring Ad-Supported Content Success
Part VIII of a Series on Functionalism and Web Analytics – (You may want to visit http://www.semphonic.com/resources/whitepapers.asp and download the White Paper on Functionalism as a detailed technical companion piece to this series).
Measuring Visitor Engagement and Behavior
Are you Measuring Visitor Engagement and Behavior?