The Interactive Advertising Bureau is challenging two top online measurement firms comScore, Inc and Nielsen//NetRatings to agree to a third-party audit of their measurement processes.
Blog Measurement Needs Standards
New data from Gallup notes that one in five Americans say they consult blogs “frequently” or at least “occasionally.”
Management Through Measurement
In 1996, in the movie Jerry McGuire, actor Cuba Gooding, Jr. made famous the phrase “Show Me the Money!” Ten years later, a variation of that command, now “Show Me the Data!” rings in conference rooms throughout the country.
PR Measurement and Math-Challenged Communicators
It’s an amusing sight, a group of PR practitioners at dinner trying to figure out the check and the tip. Most communicators don’t do math.
Building a Partnering Measurement System
Sitting in Perry’s Los Angeles office was a humbling experience. The mahogany walls, teak boardroom table and leather-bound engineering manuals made me feel like I was on a Hollywood movie set. But I felt right at home when I walked up to the white board and started doing the math. Marker in hand, I asked Perry a series of questions aimed at quantifying the cost of the delays in the Smith project.