This is a hot topic in the industry today. There is a great amount of debate and discussion about Return on Investment for Customer Relationship Management systems. There are extremists at both ends of the spectrum. Some people say financial ROI for a CRM system is simply impossible to measure because the direct benefits are either intangible (like customer goodwill) or are intermingled with all kinds of other factors (did our sales increase because of our CRM system or because of that new product launch, or both?). There are others who say you can absolutely equate CRM ROI to dollars, and that you shouldn’t implement until you incorporate that into your plan.
Analyzing Your Traffic to Measure Your Success
Congratulations! Your hard work and persistence in optimizing your pages have resulted in a dramatic increase in traffic to your site, which is just what you wanted.
Do Your Metrics Measure Up?
At a recent neighborhood function, I had a discussion with someone who worked in the finance area for one of the Big 4 accounting firms. Since he specialized in the valuation of companies, I asked him about the models he used and he brushed me aside to tell me it was all about the assumptions, not the models per se.
Are You Trying Too Hard To Measure Ad Effectiveness?
Even the most hardnosed bean counter will agree that marketing and advertising are essential to business success.