Tag: matter

Does Title Tag Placement Matter In Regards To SEO

In SEO, it’s generally the case that you can ask 10 different experts the same question and almost always get 10 different answers. A general consensus in this industry is a rarity. However, there is a sense of agreement concerning the importance of title tags. But, among programmers and designers, there is some confusion on whether or not the placement of these tags is important in regards to search engine results.

Metrics Matter!

Recently, I talked with a speaker about her “extremely successful” Website. She based this opinion on the fact that she was selling several e-books every day and generating “some calls”. When I asked if she was reviewing her traffic analysis, she said “No, why should we – it’s clearly working – we can tell that from the sales”. I didn’t ask if she knew how her sales and calls compared to the actual visitor numbers for the site – I suspected that she’d have been shocked to learn how many more opportunities she was losing.

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