This article was featured in the Marketing Clinic of our paid-subscription ezine for copywriters: Freelance Copy Write. The information isn’t just for copywriters. It’s useful info for all writers. For anyone who wants to market anything, in fact. :- ).
If There is a Magic Key to Marketing, THIS is it
We’re all looking for a magic key to marketing, something that will finally take the frustration out of failed attempts, unreturned phone calls and prospective clients that don’t seem to “get it”.
Network Marketing. Get-Rich-???
We all “think” we know what network marketing is. We all feel that maybe we can get very rich within three months from the day we join a network marketing business. However, I’m afraid to tell you, that get-rich-quick may not be so much the case for network marketing business. Not unless you have a large sum of money to invest in your advertising and marketing.
If Marketing is an Expense, Then You’re Doing It Wrong
What do many companies do when sales are low?
They cut costs, all costs, even marketing costs. They say, “Marketing is an expense. We’re cutting expenses. Period.”
Marketing to Peacocks
Years ago, I was conducting research on the personal grooming habits of the American consumer. The research highlighted one segment of the target audience as a group of males who spent an extraordinary amount of time on hair care each day.
The Simple and Surprising Marketing System That Builds Sales
Is your business doing as well as you’d like? Why not? Pause for a few seconds to think about the answer to this question. Got it?
Shift to Full Power Marketing
Marketing should run like a car’s engine. Give it the right fuel and you’ll enjoy steady acceleration when you step on the gas, but let the tank run dry or put in diesel when your engine runs on gas and it will sputter and stall.
SEO Versus Simple Marketing Strategies
While there are articles upon articles about search engine placement, key words, meta tags, etc., the real issue is not necessarily in how many hits a web site receives but in how many visitors become clients or customers. Perhaps if you are selling a product and wish to have masses of people coming to your site, quantity is more important than quality. But for many of us the quality of clientele is far more important.
How Do You Score on the Marketing Emotional Intelligence Test
Remember that email rounding the Internet recently: “If we could shrink the Earth’s population to a village of 100 people, this is what it would look like: There would be 57 Asians, 21 Europeans, 14 North and South Americans, and 8 Africans. Seventy people would be non-white; 30 white. Seventy would be non-Christian; 30 Christian ….”
Internet Marketing’s Number One Greatest Secret
Success at building and operating an on-line business hinges upon your recognizing one very important fact. That is, that operating an on-line business is no different than operating an off-line business.