Altruism. Corporate responsibility. Philanthropy. These are often used to describe cause-related marketing, an activity in which businesses join with charities or causes to market an image, product, or service for mutual benefit.
Web Copywriting Lessons From Direct Marketing
Would you send a million letters costing tens of thousands to print and mail, in a direct marketing campaign, without testing the letter content first? It’s what many website owners do when they don’t test and measure their own website copy and content then spend thousands on web marketing campaigns to drive traffic to their websites.
The Fundamental Laws Of Marketing
In marketing as in science there are basic principles that govern the movement of bodies in space, or prospects and clients. Just as people instinctively know the law of gravity, they are aware of the fundamental principles of marketing. Unlike the law of gravity which is hard to deny, many small business owners often neglect to apply core marketing principles to attract clients.
Overcoming Your Biggest Marketing Obstacle
At times, no matter what you do your marketing is stuck and you’re not attracting new clients quickly enough. It doesn’t seem to make a difference how much time or money you put into it, its like you are driving in slow motion. You just seem to be spinning your wheels and not getting any traction to move your business forward as quickly as you’d like.
Marketing Mistakes You’d Be Smart to Avoid
1. Resting on your laurels.
Just because you have what you think is a good marketing plan in place today doesn’t mean it’ll be right tomorrow. The pace today is accelerated and you can’t afford to coast. Research constantly what your competition is doing. Surf the Internet!
Looking Ahead: The Future Of Search Marketing
I have a couple…ok three questions for you.
#1. What do you see in the future of the SEO marketing? My concern is that with everyone seemingly wanting to fatten their wallets with paid inclusion and PPC, that the search engines will drop the regular spidering and go with advertising. This would only make it impossible for the little guy to get good positioning. Will the Internet community “allow” for this to happen and just go along with it?
The Dare-to-be-Different in Marketing Checklist
There is a big payoff in being different. When you accept “what is” you place yourself in the category of “sameness,” and people don’t buy sameness. Why should they? They can do sameness themselves. If your prospects aren’t seeing the value you offer, you may be coming across as the same and not daring to be different.
Tips for Email Newsletter Staying Power from The Marketing Minute
With the ever-rising tide of email most business users are experiencing, the challenge to gain space in prospective customers’ in-boxes and to sustain their loyal readership over time is growing, too. Now that my free weekly email newsletter, The Marketing Minute (http://www.yudkin.com/marksynd.htm), is celebrating its 300th issue, I’d like to offer these guidelines for creating a newsletter that can outshine the competition.
Let Your Mistakes Improve Your Marketing And Your Profits
Have you ever sent out a sales letter and received little or no response, or put up a web site and found hardly anyone visiting it. Have you worked hard on an article only to find that few people read it and even fewer contacted you as a result?
All About RSS: Can It Save eMail Marketing?
RSS is yet another channel you can use to distribute your content to your target audiences. Its foremost advantages over e-mail are that it is 100% opt-in, doesn’t carry the risk of spam accusations and actually gets the message delivered to the people that “subscribe” to it.