Tag: Marketing

Questions To Ask Your Search Engine Marketing Firm

Choosing the right Search Engine Marketing Company for your web site is very hard. We see a lot of sites offering different kinds of services, and knowing the differences between them is not an easy job. Compucall has created a set of questions which you should ask the search marketing company before making your decision. These questions will also help you understand a little bit about search marketing, and the way to select the right search marketing company for you. Good luck with your project!

Can Web Copywriters Learn From Direct Marketing Techniques?

Would you send a million letters costing tens of thousands to print and mail, in a direct marketing campaign, without testing the letter content first? It’s what many website owners do when they don’t test and measure their own website copy and content then spend thousands on web marketing campaigns to drive traffic to their websites.

Marketing Conversations, and Conversation Stoppers

Where many marketing conversations get off-track are the ones you have with yourself, before you even pick up the phone or initiate the handshake. As independent professionals, usually at the helm of solo businesses, we sometimes find ourselves facing daunting internal obstacles as we try to begin our day’s marketing activity. With no one in our office-of-one to help with a confidence booster, an important resource to have in our self-management toolbox is a means of submitting the negative self-talk for an internal Second Opinion.

Are You Ignoring These Marketing Principles?

In marketing as in science there are basic principles that govern the movement of bodies in space, or prospects and clients. Just as people instinctively know the law of gravity, they are aware of the fundamental principles of marketing. Unlike the law of gravity which is hard to deny, many small business owners often neglect to apply core marketing principles to attract clients.

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