Benefits vs. Features: Know the Difference!
Speakers and Coaches know their business. Many of them write useful, inspirational books and have creative Web sites. But, one…
Part of the
network
network
Tag: Marketing
Branding Your Business
If you think only big corporate names need to think about things like brand names, think again. Your brand says…
Sales Letter Surgery
If you're in an industry that relies on securing an appointment to get a sale (and even if you aren't)…
7 Ways To Increase Sales
"What am I doing wrong?" That's a question business owners often ask themselves when business is slow. Often, the answer…
Write Your Own Magnetized Classified Ads And Quadruple Your Profits!
I think you'll agree that to make more money from your business you have to get your offer in front…
Web Copy VS Offline Copy … How Do They Compare?
Whoever said "long copy" doesn't work on the web obviously doesn't know how to sell online. In fact, online marketers…
The Writer’s Dilemma: Should You Write For Free?
If you're a professional writer, should you ever write for free? I used to be adamant that that way lies…
A Winning Public Relations Game Plan
I have learned in my public relations work, especially from leaders in the field, that there are only three ways…
Selecting A Business Name They Won’t Forget.
Ask 500 people already in business how they decided upon their business name and you will get 500 different answers.…
How to Get and Use Testimonials
Small businesses don't have the same luxury of 'brand-name recognition' that the big companies have. Thus, we have to work…
