Mack Collier, owner of The Viral Garden spoke on the subject of blogging for business.
Small Business Marketing Unleashed: Keyword Balance
"Optimize, optimize, optimize," some SEO experts will say, and that’s fine as far as it goes. But the question of what to optimize for – and how far to take the process – was addressed in a session called "Keywords and Content."
Small Business Marketing Unleashed: Site Architecture
At the Small Business Marketing Unleashed Conference Stoney deGuyter, president of Pole Positioning Marketing talked about Web site architecture.
Small Business Marketing Unleashed: Online Marketing
It’s possible to spend thousands of dollars – or read tens of thousands of words – and still get nowhere in the world of online marketing. A session titled "A Common Sense Approach to Online Marketing" tried to highlight the essentials, however, since the path to success can be relatively simple.
Social Media Marketing Event
Need to get up to speed on social media marketing? I’m leading a full-day workshop for the Triangle (NC) Chapter of the American Marketing Association next month and, since you found out about it through social media, I can hook you up with a $15 discount. But hurry, the early bird discount ends Monday.
In Marketing, Perception Is Everything
The mind is a deeply complex organ, at times influenced by small, seemingly trivial things, and at others closed off to any external stimuli. Think of it as an onion, with belief at the center and perception at the outermost layer. Subtle stimuli can alter perception not just more easily than they can belief, but also can alter perception in nearly imperceptible ways, as air overtime hardens and dries the top layer, not affecting the layer beneath.
Search Marketing Trends in 2008
Last week I was able to catch up with Jeffrey Pruitt, EVP, Corporate Partnerships at iCrossing, to discuss his thoughts on search marketing trends and paradigm shifts in 2008. We also discussed some useful sessions people should check out while attending Search Engine Strategies in New York. Here’s how our conversation went:
Online Advertising To Have Greater Share Of Marketing Budgets
The worldwide TV advertising market is expected to see sluggish growth to 2009 but will see a rebound, mainly online, from 2010 to 2012 as TV audiences fragment and online advertising continues to grab a bigger share of marketing budgets, according to Screen Digest.
SMX – Search Marketing Expo
Search Marketing Expo West is three-day search engine marketing conference, organized by Third Door Media. Beginning from February 26 at the Santa Clara Convention Center, the conference will cover topics that involve not only fundamental and basic issues, but also up-to-date topics on future developments, forward-looking keynotes from leading authorities in search marketing and technologies.
Performance Of Social Media Marketing Decidedly Mixed
It’s one of those life lesson clichs: you win some, you lose some. And where social media is concerned, you may also just give up some, because a new study found a wide mix of results when social media was used for marketing efforts.