Subtle adj. Showing or making, or capable of showing or making, fine distinctions of meaning.
The Biggest Marketing Problem
Can you guess what it is?
– It’s not having too much competition.
– It’s not about money (or the lack thereof).
– And it’s not about finding more clients.
Where Great Marketing Starts
“I was thinking about advertising in this paper.”
“I’m just about to print this brochure, can you give me your comments.”
“We’ve done direct mail before, but we weren’t happy with the response.”
On-Line Marketing and the Tradeshow
All right, you’ve gotten the reservation to attend the trade show, you have the personnel trained who will be working the booth, you have your give-a-way program in place, you have ordered and packed your trinkets and toys, now we need to gear up to follow-up. The web might be the ticket to maximize post-meeting communication and sales.
Mistakes of Search Engine Marketing
Is SEO No Longer Effective?
Search engine optimization has become more challenging over the years and there are many critics out there who have declared that it no longer works. There are thousands of small sites populating those top search indexes! So, don’t buy into the idea that SEO is no longer effective; if you do your site will never realize the potential of being highly indexed by any search engine.
Search Engine Marketing Tips
Target the Right Keywords
A keyword is a word or phrase that a web surfer will use in searching for a website. Some think that choosing the right keywords is a no brainer, but don’t be fooled into this line of thinking. If you jump in, optimize your site and achieve a top ranking from the keywords you chose you may then realize that your visitor counter has not changed at all. All that hard work to optimize your site keywords and nothing to show for it.
Google Marketing or Marketing Google?
Would you like to visit Turkey or Istanbul? Are you planning to make a hotel reservation online?
My $44,590 Internet Marketing Lesson
“Just when I thought I was becoming a smart cybermarketer, along comes a humbling lesson I’ll never forget…”
Marketing An Online Business with Your Time or Your Money
We’ve heard it time and time again: starting a business on the internet can be very affordable when compared to the traditional ‘brick-and-mortar’ business.
8 Common Marketing Mistakes to Avoid
Advertising can be one of the fastest ways to market and grow your business or it can be one of the quickest ways to go out of business. With the right ad you can attract clients to your business and increase your profits. With the wrong ad you can spend your way into bankruptcy.