If you spend anytime you’ve certainly become aware of the word “Marketing Guru”. This title is sometimes freely applied to those that have had some success in their own home business, making them perhaps somewhat more savvy than those just starting their own work at home business.
Internet Marketing and Your Old Age
Everybody wants to learn how to make money on the Internet. What about saving money for retirement and your future? If you don’t do it, who will? Alan Greenspan, Chairman of the Federal Reserve Bank, recently confronted the U.S. Congress about the cost of future retirement benefits.
Business Eye for the Marketing Guy
How the Fab Five have changed marketing…
Smarter Marketing in a Slow Economy
More often than not, when times get tough marketing gets the bullet. In some cases where there has been an incorrect allocation of resources within a company this may be justified. But in most cases it is a mistake. Sometimes a very costly one!
How to Save Thousands on Your Marketing
Marketing can be expensive. It doesn’t have to be, but sometimes you will spend more than you should. Usually you’ll realise this after you’ve done it. But here are two tips that can save you thousands of dollars.
Is Your Marketing Kitchen Really Cookin’?
In discussions with clients and business associates, and during my work as a tutor with university students, I am often surprised at the lack of understanding of how ubiquitous the marketing function is within an organisation.
Show Them The Money – Marketing HR Services to Other Managers
Note: Although this article discusses the HR function it applies equally to other corporate services.
A Marketing Myth
“I don’t need to do any marketing”. How many times have we heard this said? Often business operators feel they don’t need to do any marketing because:
Who’s Sabotaging Your Sales and Marketing Efforts?
Without knowing it your business is being attacked. Sabotaged from the inside.
How to Spend Your Marketing Money
When it comes to spending money – particularly for marketing – many businesses are not sure what to do. In some situations there is a history of implementing certain marketing activities for specific reasons, in other cases a fresh start must be taken. At all times there is a need to make sure your marketing budget is being planned correctly and spent wisely.