Are There Secrets to Gaining Media Coverage?
Are there secrets to gaining media coverage or is it pure luck? It's a question that I am asked often…
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Tag: Marketing
Four Steps To Success
What is success? For the business owner, success is defined as "the achievement of wealth and fame". For many, wealth…
Marketing Tips For A New Consulting Practice
Hi Scott: I'm working on a business plan for a consulting business. Could you please provide tips on how to…
This One-Word Ad Change Doubled Results
Is this mistake killing your profits? You think your ad or your product is important. Well maybe it is, but…
Argument Weak – Talk **LOUDER**!!!
Have you heard of the preacher (there are probably quite a few of them fitting this description) who wrote in…
An Invaluable Reference Tool for Busy Entrepreneurs
Time goes by so fast these days. You've got masses of work to do, e-mails to respond to, ads to…
Measuring Marketing ROI – How Low Can You Go?
Following a previous article on marketing metrics, many of you raised the question of measuring marketing impact on the company…
Tips for Writing Effective Sales Copy, Part 1
Without fail, every single time I lead a Search Engine Workshop (http://www.searchengineworkshops.com), I get a bevy of questions on how…
7 Successful Promotion Tips
Every week I receive a number of articles published in various newsletters and groups. These articles outline dozens of avenues…
Competing with the Big Guys
When starting a business or web site on the Internet, it is often easy to become intimidated by large companies…
