Business Success is Rooted in Sales
When I launched my first business I had a wildly mistaken view of what business actually is. First off, I…
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Tag: Marketing
Marketing Beyond the Hype
Hype is just an icebreaker. It puts people in the mood to hear the rest of your marketing message.
How To Hire A Marketing Professional
Resumes are good at revealing quantity but not quality of work. Unless you put a candidate on probation, it's difficult…
Don’t Pretend To Be An Expert – Become One!
The problem for the beginner is that he sincerely believes he cannot be a success unless he comes across as…
Make your Writing or Marketing Projects your Top Priority
When you finish your eBook or print books, you have a product you can sell. After you finish the book…
Kill The Market And You Kill The System
If you are, or plan on doing, any sort on email marketing you need to read this article. I know,…
10 Tips For Writing Good Sales Copy
Writing an ad? The tips below -- and the important warning that follows -- will help you to get the…
The Quiet Death of the Major Re-Launch
"It seems like a such a huge undertaking," the Senior VP of Marketing told me. "Frankly, we're terrified we're going…
The Make-Break Point: Your USP
Your USP (Universal Selling Proposition) will make or break your business. Let me put this differently. With a great USP,…
Assembly-Line Marketing
Marketing and production go hand-in-hand. One cannot exist without the other. These assets are worth more combined than separated. Yet,…
