Tag: Marketing

How to Avoid the Marketing Blues With Your Offers

To attract more prospects and clients, you need what Taj Mahal calls “good bait” in his song the Fishin Blues. One of the biggest mistakes you can make, as a small business owner, is forgetting to use good bait in the form of your offers. Whether you use direct mail, a web site or media advertising to market your business, the success of your marketing depends on whether you provide prospects with compelling offers.

27 Essential Marketing Tips

The following 27 essential marketing tips are culled from my marketing experience during the last 25 years. These are the tips that have helped me over and over again. They have helped me get back on track when I have strayed off course. All of these tips may not work for you, and that is OK. Perhaps you will find some tips you have not considered before that will help you connect with your internal clients as you market your programs and services to them.

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