“psst… Hey buddy, ya wanna chant a mantra?” I have a simple three word mantra that cuts to the heart of successful website promotion. If you are ever asked to describe the essence of digital marketing in three words, use these ones. Attract, Retain, Convert.
Digital Marketing and ROI – Digital Marketing Choices
“I know half the money I spend on advertising is wasted, but I can never find out which half.”, John Wanamaker 1838 – 1922, founder of the first American department stores and 35th US Postmaster General.
Digital Marketing and ROI – The Rules Rewritten
All media is now digital. Holdouts which have not yet converted are desperately trying to figure out how to make the transition happen. As of February 2009, television signals will only be broadcast digitally; a leap necessitated by the immutable laws of physics, economics and government.
Does Age Matter In Marketing?
Sometimes I can’t resist a post that will result in a few irate responses. This is likely going to be one of them. It is essentially about my distaste for something that I have seen far too many marketers blindly rely on … age statistics. Just about every web site that tries to sell advertising reports on the age stats of their visitors. Television programs report on their ability to reach wide demographics whether it is the "coveted" 18-34 males or moms from 25-44. Let’s face it …
Branding And Search Engine Marketing
Do you have a brand? If not, your site is part of a "cesspool." In AdAge Google’s CEO Eric Schmidt explains the AdWords quality score and organic ranking algorithms in laymans terms:
Authors Of Search Engine Marketing Talk
Mike Moran and Bill Hunt, authors of the new edition of "Search Engine Marketing, Inc.: Driving Search Traffic to Your Company’s Web Site,"spoke to Murdok about some of the changes they have seen in the industry since their last book in 2005.How has social media impacted search engine marketing?
SEO Marketing In An Uncertain Economy
With the economy in limbo what should search marketer’s focus on? Murdok spoke to Milind Mody, CEO of eBrandz Inc, an SEO and SEM firm, about online marketing and advertising.
Top Search Engine Marketing Tools
The number of internet marketing tools launched over the past couple years has been staggering. Many of them are both free and highly valuable. SEO, which was once considered a bit of a seedy niche, has grown with search to become a mainstream marketing practice, with…
Large Marketing Community Opposes Google-Yahoo Deal
The Association of National Advertisers is pretty important; its members have spent over $100 billion on marketing-related efforts. Unfortunately for Google and Yahoo, the ANA isn’t supporting their search advertising deal, and has instead expressed its objections in a letter to the Department of Justice.
Search Marketing: Transform your Channel Strategy
As technology advances and the demands of customers fragment, the task of empowering resellers and distributors with effective and relevant marketing tools becomes more daunting than ever before. To solve these challenges, a handful of forward-looking companies are experimenting with emerging technologies and particularly Search‹to empower their channel partners in an attempt to make them more flexible and responsive to the changing market. The Channel Challenge