Once again I used my wacky test marketing strategy to announce a new project and once again it worked – but on this occasion I had another motive about which I will tell you more in a moment.
Does Your Small Business Marketing Suffer From the Bulldog Effect
If you’re an entrepreneur responsible for your own small business marketing, there’s a marketing method you should avoid at all costs, which I’ve coined the bulldog effect for reasons you will understand shortly. Keep reading to find out if you’re guilty of using this technique in your own marketing and learn how to fix it.
Marketing – All About Focus
Marketing would appear to be the great buzz word of the decade. Every self-respecting business team talks about it, yet many of us aren’t even sure what it is, and even more are uncertain of how they should be doing it.
Microsoft and Google Show It’s Time for RSS Marketing
Many internet marketers are still wondering whether to start marketing with RSS or not. It seems that not even all the case studies, hard metrics and benefits available can’t convince them, or everyone would be jumping on the RSS wagon by now.
Banner Advertising’s Effectiveness As A Marketing Tool
Do you expect your same banner ad used in print and on TV to draw the same attention online?
Online Marketing Matrix
Business owners are facing a harsh reality: A website in itself offers no guarantee of business.
Google And Univision Focusing On Spanish Search Marketing
As more and more Hispanic users gravitate to the Internet and all that it offers, their exposure to search engines and the marketing associated with them increases as well. However, is there sufficient Spanish language support to provide these users with a seamless Internet shopping experience? Probably not…
Marketing to Small-Medium Businesses Via IT Consultants & Resellers
I was quoted in a special report by MarketingSherpa’s contributing Editor, Dianna Huff. Her article stresses that OEMs can do a lot more to help IT consultants and resellers with selling.
Email Marketing Best Practices
Permission-based Email Marketing is one of the most powerful ways to build your business. As a business owner you realize the importance of staying in front of your customers and prospects.
The Paradigm Shift of Internet Marketing: The Transition From Ebook Marketing To Software Marketing
There is a trend going on in the world of internet marketing. If you truly open your eyes and pay attention to everything in the internet marketing world, you will notice this specific trend that is rapidly invading our email inboxes from every internet marketing guru out there.