There is an increasing fad towards hiring marketing coaches to educate business owners and decision makers about building their businesses.
Small Business Marketing: Raising Your Business Profile
Whenever you communicate a message you are inevitably felling a story about your business. The media has an insatiable demand for stories; without them they would have very little to write about.
The Real Value of Press Releases, Search Engine Marketing
I’ve been following a meme lately on the value of press releases. Amy Gahran suggests, from the standpoint of their value as a PR mechanism, that they need to be put out of their misery.
Small Business Marketing And Advertising: Branding vs. Direct Response
Too often, small business advertising and marketing campaigns prioritize branding at the expense of direct response–i.e., actually getting leads and/or sales right now.
How to Keep Your Marketing Strategy and Sales On Course
When a company announces that they’ve lost a billion dollars in the first three months of the year, as General Motors did two months ago, it is a good indication that they are way, way off course.
Un-Sexy Marketing
Look at some of your favorite marketing sites… those you’ve bookmarked because the writer of the ad promised to teach you how to become successful.
Web Technology in Marketing: Friend or Foe?
Every independent professional should have a web site, an ezine, and an email marketing strategy, right? If you’re not taking maximum advantage of web technology to market your professional services, you are behind the times, and missing out on huge opportunities. At least that’s what most marketing experts would have you believe. But how valid is this advice? And is it for everyone?
From Niche Marketing to Fragmentation
Think about something Bill Cosby said and ask yourself “how does this apply to your current marketing.
Three Big Barriers To Small Business Marketing Success
When you feel like you’re always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a “not seeing the forest for the trees” feeling.
Put Your Marketing To The “So What?” Test
Want to get Better at your Marketing today?