BusinessWeek asks if Twitter is the Next Monster.com, which is an interesting question because at PubCon South, Top Rank Marketing’s Lee Odden referenced a company that bought ads with Monster (and other places like it) but got better results from Twitter.
Affiliate Marketing Suggestions And Advice
Search this, social media that – a certain group of people might have thought all of PubCon would pass without so much as a nod in their direction, eh? Well, never fear, as one session did indeed focus on affiliate marketing and some of the advantages, drawbacks, and strategies associated with it.
Trident Viral Marketing Campaign Isn’t Working
We love to talk about the successes of online video. The viral nature of a good campaign can mean significant impact to the bottom line of a company. Just ask Blendtec. Most are familiar with the “Will it Blend” video phenomenon that still has legs after almost 2 years.
Social Media Marketing Tips From SMX West
Social media marketing can be extremely effective. Compared to other advertising options, it can be extremely cheap, too, which is perhaps more important than ever. So a session at SMX West focused on what’s new and how to succeed in this field.
Measuring Search And Offline Marketing Success
The session "Measuring Search & Offline Marketing Success" touched on the importance of tracking offline conversions that start through search.
(Coverage of SMX West continues at Murdok Videos. Keep an eye on Murdok for more notes and videos from the event this week.)
How Multiple Online Marketing Efforts Can Succeed
If business owners want to gain a competitive edge online in 2009, a comprehensive strategy is the way to go.Businesses of any size will succeed with online marketing – and blow past the competition – by focusing on multiple fronts at one time to deliver the most favorable ROI.The Internet offers a dizzyingly array of services, everything from search engine optimization and link building to paid search, banner advertising and video marketing. Each has merit and can improve profits.How could it make any sense to let them operate as silos?
American Idol Meets Guerilla Marketing
Dave Desvousges has skills. Not nunchuk skills or bow hunting skills (he might, I don’t know) but mad SEO skills and a ton of entrepreneurial spirit. Turns out, he’s also the manager and agent for “international superstar” Renaldo Lapuz. Who?
What Will Data Portability Mean to Marketing?
Social media has changed and continues to change the way we communicate both professionally and casually. We talk and share things with our friends and family, and we market our businesses through networking with others and conversing with other professionals.
Is Your Press Center Holding Back Marketing Opportunities?
Covering industry news, naturally I read a lot of press releases. Sometimes they’re sent directly to me or our news team as a whole, sometimes I find them online through PR wires, and sometimes I will find them on the companies’ websites.
Bad Times Call For Better Marketing, Not Less
If it seems like some companies are trimming fat just in anticipation of hard times, you may be right. In fact, that seems like the conventional wisdom. Among the most tightened budgets is marketing, but when consumer dollars are fewer and farther between, it’s probably not a good idea to let them forget about you altogether.