Direct band to fan sales is the new holy grail; not just for indie musicians, but for a growing number of major label artists as well.
Why CMO’s Prefer Short Term Marketing Strategy In This Economic Climate
Integrating Social Media with Email Marketing
A recent study from Ball State University, the Email Marketer’s Club and ExactTarget found that only 13% of email marketers are integrating social media into their campaigns. However, 46% of them intend to do so this year.
The study surveyed 351 email marketers and researched the habits of large brands like Carmex, TripAdvisor, and Papa John’s. Each of these has been successful in their efforts to include social media sites like Facebook, MySpace, Twitter, and Digg in their campaigns.
Meaningful Marketing In A Down Economy
The nightly news paints a dreary picture. Whether it’s due to a freeze in the credit markets, rising unemployment rates, or just plain nerves, consumers are keeping their wallets closer than ever. At the same time, marketing and advertising budgets are being slashed and executives are demanding measurable, meaningful media from their campaigns. Each marketing dollar must go further. Sales are more valuable than ever. So, what are marketing managers to do to meet such demands?
Echo Says Bye To Music Marketing
Music marketer Echo, which handles web sites, online communities, and digital marketing for such top tier artists as Kanye West, Keith Urban, Alicia Keys and Dierks Bentley will be winding down operations over the next 60 days. Ticketmaster bought Echo in March of 2007 for a reported $25 million, but found the Nashville based business unprofitable.
Drop in Email Marketing Performance Among British Retailers
If there’s ever been a time when email marketers need to be on the ball with their communication, it’s right now. Consumers are harder to part from their cash and the competition for sales is hotter than ever. However, dotMailer’s annual benchmark study, “Hitting the Mark”, shows that the overall email marketing performance of the U.K.’s leading retailers is actually down on last year.
Guide to Mobile Marketing Strategies
Improve mobile marketing strategies with our guide. Learn the importance of mobile websites, SMS, app marketing, and more.
Facebook Just Became a Better Marketing Tool
Facebook has started including updates from Pages in the news feed. While some of the pages users were already subscribed to are not showing up at this point, any they subscribe to from now on will (unless users elect not to see the messages).
Facebook was already a great marketing tool. I’ve recently discussed a number of reasons why. But this is a way for businesses to directly get their messages to interested parties.
Real Life Examples: Local Social Media Marketing in Action
I’m not going to wax philosophical about social media marketing. I’m not going to tell you that you should be using social media or that you shouldn’t. I’m just going to show you some examples of how local businesses in the hometown of Murdok – Lexington, Kentucky – are utilizing it. It is up to you to find parallels between what these businesses are doing and strategies that you could be implementing within your own marketing efforts.
Making Customers Aware of Your Presence
More Ways to Use Google to Boost Your Marketing Potential
Have you ever checked out Google’s Insights for Search? Basically it’s a set of tools launched last summer that let you look at trends in search to help you apply them to your own marketing campaigns. "See what the world is search for," as the product’s slogan goes.