“Da Da Da. Da Da Da.” Not to be confused with The Police song “De Do Do Do, De Da Da Da” from 1983’s ZENYATTA MONDATTA album.
Do Newsletters Help Your Marketing?
Newsletters act as part of your “keep in touch” marketing strategy. They provide a vehicle for keeping in touch with your current customers or clients and providing them with additional value.
WebTrends Aims For Relationship Marketing
The WebTrends Marketing Lab continues the genesis of analytics in shifting the focus from broadly-aimed campaigns based on general website usage to a more discrete relationship based on the specifics of individual visits to a site.
Internet Marketing: Confessions of a ‘White Paper’ Junkie
I’m a sucker for a good white paper.
Web Marketing Metrics
Measuring success of your online marketing efforts is a critical, but often underutilized in many web marketing initiatives.
Marketing via Wikipedia
I’m sitting in an airline lounge at Dulles, having just finished a talk on new media to the annual gathering of US Army Public Affairs officers.
Marketing and Wikipedia Are Antonyms
Rohit Bhargava sees a way for marketers to carefully become part of the Wikipedia community by creating short articles in an effort to facilitate further discussion.
PHP, Internet Business Marketing, & Good Web Content Go Hand In Hand
Everyone has heard that content is king when it comes to search engine optimization and just good old plain web site marketing smarts.
Google, Censorship, and Search Marketing
From a search marketing perspective, censorship, or put nicely, “content regulation,” is something that we’ve been living with on Google and the other engines for years.
Do B2B’s and B2C’s Collide in Search Marketing?
I talk with marketers and IT folks all across the country about their web sites and their potential to use the search engines to drive traffic.