IT Marketing: Find the Decision Makers
The best way to grow beyond your customer base is to do some more IT marketing by getting out there…
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Tag: Marketing
3 Steps to Setting Up a ‘Refer a Friend’ Marketing Program
In today's world, it seems that almost any topic is open for debate. While I was gathering facts for this…
The Top 5 Benefits of Email Marketing
A good email marketing campaign can help you:
IT Marketing Secrets on Seminars and White Papers
In order to sell a solution, you have to build awareness that there is a problem. Once you have built…
Use Integrated Marketing to Deliver Results
If you're looking to maximize the return on your marketing spend, than you need to develop an integrated marketing campaign.
IT Marketing: Using Testimonials
In IT marketing, testimonials can be a great selling point for your business. In this article, you'll learn how to…
Marketing’s New Black
What's black and white and read all over? The answer to this limerick used to be "a newspaper." Today it's…
SEO versus Marketing: The Fine Art of Copywriting
Forget everything you've ever read, heard or seen about web marketing. Forget the marketing gurus and poo-bahs who tout the…
Positive PR As a Marketing Tool
While controversial issues frequently attract attention they can also alienate potential customers.
PR: Most Bang for the Marketing Buck
Back in late December, I wrote a post for my blog about the disagreement between Katie Paine and John Wagner…
