Interesting point on Jeremy’s blog. Hey, Jeremy, you must have missed my video interview with Munjal Shah. He just came back from a press tour where he talked with tons of fashion and consumer magazine editors (he told me that he’ll have tons of great PR in that world coming soon).
Keyword Marketing Advances
In the world of E-commerce, everyone in the business of hawking something on the Web, big or small, knows how important Keywords and Search Engines can be in leading prospective customers to their website.
Email Marketing: Make It Personal!
Fruit trees provide a useful email marketing analogy. Like fruit trees, different types of customers need to be cultivated in different ways if they are to bear fruit.
Microsoft Should Invest in Marketing
Microsoft’s annual Employee Giving Campaign raises $63 million for various chartiable organizations, and receives almost no media coverage. Meanwhile search engine giant Google donates $30 thousand to Creative Commons, generating 2100 times the media coverage of Microsoft.
Marketing Through forums and Social Networks
When Yuri interviewed me one of his questions was in regards to finding clients through forums. I thought I’d expand a little on that question and talk about how to use forums to market yourself and your business.
Target Marketing – Whats a Lead?
Many marketers believe generating more sales leads is the key to hitting revenue targets. That’s not always true. In fact, most companies need to do a better job managing and qualifying the leads (or more likely the inquiries) they already have.
Wheres The Marketing For Zune?
Zunerama’s right: Where the hell is the big advertising push for Microsoft’s Zune?
Email Marketing Is Not Dead: 10 Reasons To Publish An Ezine
Email marketing is far from dead, despite the fact it can be a challenge to build an opt-in list of email addresses.
Using Soundbombs for Marketing
In this month’s issued of Wired Magazine, there was a profile of Soundbombs, an innovative new concept designed to merge audio with physical experiences to bring a new dimension to just about anything from billboards to art.
On, On To Social Marketing
How often have you left the house or picked up a phone in search of a salesperson? Is it less often than you seek out friends, colleagues, or relatives? How often do those networks lead to a salesperson via recommendation? More often than your own initiative? If so, you’ll understand what the Web is becoming.