I just spent the past two days at the Inbound Marketing Summit in Dallas. While I am no expert on social media, I am also not a novice so there was plenty for me to learn. Chris Brogan’s New Marketing Labs puts on the event and they did a great job. The roster of speakers spanned nearly every area of Internet Marketing with a strong emphasis on social media which is no surprise whatsoever considering the source.
Senate Looks Into Deceptive Online Marketing
Senate Commerce Chairman Jay Rockefeller (D-W.VA.) has launched an investigation into certain ecommerce marketing practices that generate thousands of mysterious monthly charges to consumer credit cards.
The source of these monthly fees comes from a group of marketing companies that obtain consumers’ billing information through agreements with popular online retail sites.
A Marketing Agency Poses As A Police Department
It was only a matter of time before something like this would happen. Social media in the hands of most people is harmless. A marketing agency in New South Wales, Australia is about to enter the pantheon of social media for an ‘experiment’ it conducted. Of course, most who reach this status are put there for their contribution to moving the medium forward.
Forums Are Relevant in Social Media Marketing
I have long considered online forums to be an early form of what we now consider to be social networks. They’ve been around much longer than Facebook, Twitter and the rest, and have allowed users to create profiles and communicate with each other on the web.
Good Mobile Marketing Isn’t an Advertisement
Murdok recently conducted an interview with Mike Wehrs, President and CEO of the Mobile Marketing Association. This is an organization that "provides an industry forum to meet, discuss, plan and work cooperatively to resolve key industry issues." Wehrs talks with Abby Johnson the growth in mobile marketing, and its benefits. Do you utilize mobile marketing? Tell us a little bit about your strategies.
Marketing To Baby Boomers
Have you noticed how many retro ads you’re seeing lately? Going retro is no accident of course. Marketers are vying to grab a suddenly very important demographic: the Baby Boomer.
Majority Use Social Media Marketing, Still Have Questions
Author and Murdok Blog Partner Michael Stelzner, has put together an interesting report based on a survey of 900 marketers. The report looks at the state of social media marketing. Interesting stats from the report include:
Social Media Marketing And The FTC
Integrating the Web Into Traditional Marketing Efforts
If you’re not incorporating the web into your traditional media marketing efforts, you’re going to be missing out on part of your audience. Murdok discussed this with comScore’s Erin Hunter at the recent ad:tech conference.
Old Figures Being Used For Marketing Reports
As I looked through the