From a marketing perspective I am constantly looking at Internet trends and developments – to see what works and what hasn’t worked.
Personalization in Email Marketing
Marketing by email has grown into a science! No longer can we just throw a hastily written email to our prospects and expect results.
Changes for Yahoo Search Marketing Bidding
This change has been forthcoming for some time now.
New Search Engine Marketing Certification Choices
As demand increases for skilled workers in the search engine optimization and search engine marketing industries, more educational options have become accessible during 2006. The latest option is called “Certification Pathways”, offered by the Search Engine College
Advice for Search Marketing Firms
Back in September, I posted the Top 10 Mistakes Search Marketing Firms Make.
Lawrence Coburn On Marketing With Widgets
I first met Lawrence Coburn when we presented together on a Public Relations panel during a WebmasterWorld Pubcon conference in Boston. Lawrence told a great story about being at the right place at the right time and taking proper advantage to build publicity for his web site, RateItAll.com.
Marketing and the Right Person Myth
Marketing requires much more than just wishful thinking. While that statement might sound like the obvious, upon reflection, it’s a more ubiquitous concept than we might think.
Top Email Marketing Strategies For B2B Marketers
For B2B marketers e-mail marketing is one of the most successful tools for generating great results at the quickest possible time.
Marketing Borat
The three best paragraphs I’ve read today, from the Lefsetz Letter, regarding the marketing of the Borat movie:
Nike.coms Marketing Mistakes
MarketingProfs.com has an interesting article on Nike.com’s search marketing mistakes.