Heard a good story lately? Do you have one to tell about your business?
FTC Gags Stealth Marketing
If a company wants to try out word-of-mouth marketing, they need to understand that building buzz without disclosing who’s paying for that marketing could cause them a Federal-sized headache.
Adding Revenue to your Interactive Marketing Agency
When I wrote “The Top 10 Business Mistakes Search Marketing Firms Make”, I included a few of the items I commonly discover, when working with marketing firms, especially search marketers.
More Marketing In India
Shopping in India can be a bewildering experience.
Marketing in India
In Jaipur at the Alsisar Haveli, I met a young puppetmaster and his ten year old brother. Together they performed puppet shows outside the main restaurant at the Haveli, with the older brother expertly controlling the puppets with every finger of both hands behind a curtained backdrop, and the younger brother playing the dholak in accompaniment.
Mobile Avatars & Multimedia Brand Marketing
CBS Interactive, along with Artificial Life, Inc., have announced the launch of an avatar-based mobile game based on the “America’s Next Top Model” reality television show. This is the first in a coming trend of TV crossover campaigns aimed at mobile consumers.
Sullivan’s New Conference: Search Marketing Expo
At SES Chicago, Danny Sullivan had a pleasant surprise for the audience.
Is Your Email Marketing Software Hurting Your Business?
Ten years ago I started my first online business venture out of the basement office of my home. I put together a Web site selling scrapbook products on my wife’s suggestion that scrapbooking was emerging as a hot niche in the crafting industry.
Yahoo! Search Marketing Ambassador
Yahoo! Search Marketing has sent out a mail a couple of hours back stating that the learning modules and test for being an ambassador has been updated to incorporate the features added to Yahoo! Sponsored Search. The mail sent by Harmony Parsons- Program Manager is as follows:
The Integration of Search & Display Marketing
Yahoo! and comScore released the results of a joint research project, entitled “Close the Loop: Understanding Search and Display Synergy,” aimed at gauging the impact of search and display advertising campaigns when employed both independently and in concert with one another.