Like anyone else, I find Steve Job’s product launch presentations to be mesmerizing.
Marketing Agencies Shouldn’t Publish Their Fees
Karri Flatla has given me a good topic for a future article in the business coaching series. She argues that B2B firms should publish their prices on their web site…
Ideas For Social Marketing
It’s safe to say the benefits of an effective social media marketing campaign are well worth the effort and commitment, but how about pairing these campaigns with traditional marketing (including online) efforts? Can a joint approach improve the exposure of the product you are trying to draw attention to? In a word – absolutely… In […]
Taking Advantage Of Web 2.0 Marketing
This is such an exciting time on the web for people creating magnetic sites filled with content their niche is after.
Marketers To Focus On Email Marketing
In a new survey by Alterian, a marketing software provider says that marketers will turn their attention online in 2007. Out of 500 direct marketers and service providers surveyed 85 percent said they expect to increase their online marketing budgets. The projected spending increase is the largest since the survey began in 2003.
What Do You Know About Your Marketing Results?
My co-founder at HubSpot, Brian Halligan, posted an interesting article today on our partner blog titled “Advanced Internet Marketing: Turn The Pareto Principle On Its Head”.
Proof of Effective SEO and Marketing Techniques
I saw an email with the subject line of PROVEN Adsense Templates, but given Google’s recent change of TOS how can they be proven?
Marketing Tips For Computer Consultants, VARs, & Solution Providers
“We all sell the same thing… there’s no difference between what one company offers compared to another.” Those are the words a manager of a large, but struggling technology solution provider revealed to me.
2007 Web Marketing Predictions
Now that we are over 1 week into the new year, I have decided to take a moment to record six predictions for the year.
CES – Marketing in the Age of Control
Sunday night Bill Gates shared his vision of the future to kickoff the Consumer Electronics Show – and focus attention during the annual gadget-fest on the role of Microsoft’s Vista in how consumers will be using electronics and technology in the coming year.