This article is the first in a follow up series on a popular article I wrote last week making the case for the need to market your blog’s content and how I believe the reason good blogs often go unread is do to poor marketing.
Cross-Discipline Bundling in Online Marketing
The web designer wants you to just trust him, and not to listen to the sales department. The sales department is sure that the Geek who runs the back end is a communist. The website is invisible because someone thought a no-cache tag would be a cute way to avoid outdated content, and none of the pages are cached.
The Marketing Tactic That Gets 5 Stars
Quick: Which online marketing technique, according to Foresee Results, is used by 72 percent of the top Internet retailers and is the most influential factor in purchase for 39% of all buyers? The answer is customer ratings and reviews.
So why aren’t you using them on your site?
Convergence of Search and Social Media Marketing
I know that Jordan already linked to my Podtech interview with Jennifer Jones, but social media guru (and blogging buddy) Jeremiah Owyang asked if I would embed the Podtech flash player and also posed four tough questions for me to answer.
The Real Goal of Search Marketing
Great post by Melissa Burdon at grokdotcom on the real goal of search marketing—conversions. If you’ve been reading this blog for any length of time, you know how much I agree.
Hotel Online Marketing
In order to compete with online travel agencies, hotels have begun to shift their money into online marketing according to a study by Hospitality eBusiness Strategies. The global study found that 68 percent of hospitality executives plan to focus their budgets on Internet marketing in 2007.
When it came to what hotel executives thought would bring them the greatest return on investment 72 percent said Web site optimization. This was followed by 68 percent who said search optimization and organic search, while 62 person favored Web site redesign.
Brilliant Marketing Ideas from SxSW
Over the next week, I’ll posting some of the other insights I will be taking from the event, but in the meantime here are just a few marketing ideas that struck me as remarkable or noteworthy from SxSW:
Managing Your Online Marketing Strategy Time
The most valuable thing that you have when you’re marketing online is your time. Every second that passes means money that you have either made, or let go by. When it comes to marketing on the internet, no matter how good your product is, and how spectacularly you present it, if it isn’t seen by anyone, it will all be for naught. Therefore, everybody who intends to achieve success online must therefore become somewhat of an online marketing expert.
Cisco Bets on Social Media for Marketing Strategy
In addition to their acquisiton of Five Across, which makes social-networking and forum software to help companies improve their internet marketing strategy and their communications with customers, Cisco sealed a deal this week to purchase software assets from, and acquire employees of, social-networking site operator Utah Street Networks.
What’s So Challenging About Changing Your Marketing?
We’ve talked before about the Three Rs of Internet Marketing—to be real, relevant, and responsive. One way to be both real and relevant is with fact-based marketing. I spoke with someone who has consciously lowered the volume on his hype machine.