Attention fellow Internet Marketer, do you:
The Death of MLM & Affiliate Marketing as We Know it?
Lemonade Inc. is getting some attention today with its launch of an ecommerce platform that practically anyone can sell from. The idea is that people can set up “lemonade stands” on social sites like Facebook that sell products from various well-known companies including Apple and Wal-mart.
When Viral Marketing Turns Epidemic
Does anybody out there use Yahoo Messenger’s chat rooms? If your answer is “not anymore” you’d be in the majority. If your answer is “yes,” then you’re probably a viral marketing robot.
BT Publicizes Search Marketing Service
BT Web Clicks, a newly announced search marketing service, aims to help small British businesses by putting sponsored links on search engines. What’s more, the service offers “guaranteed results*.”
Viral Marketing Not As Contagious As Thought
When it comes to viral marketing only 15 percent of advertisers reached the goal of prompting consumers to pass along their messages for them in the past year according to a new report from JupiterResearch, "Viral Marketing: Bringing the Message to the Masses."
Search Marketing, Not Metrics
Most of you know that I do a lot of teaching and speaking on the subject of search marketing, and that my approach is not what people expect. Yes, I know all the dials to turn and levers to pull. I can talk about robots.txt and Max CPC and latent semantic indexing and blah blah blah. But, honestly, it’s not what most people need to know. The problem I sometimes find is that when you tell people what they need to know, they think it’s not what they need.
Viral Marketing: Now Less Contagious
Around one-quarter of all online adults are thought to be influential brand advocates, but they spend more time online researching and purchasing than spreading the word according to a new report from JupiterResearch "Brand Advocates; Creating Rewarding Relationships."
Is Interactive Marketing Growing Up?
For all those who keep waiting for Internet marketing to replace TV, there was an interesting story in eMarketer today that shows how insurance companies are using both TV and search as a one-two punch. eMarketer reported the results of several research firms and adds its own (correct) conclusions.
Straw Man Marketing and Information Pollution
One of the easiest ways to get your message across is to be different and denounce a currently popular meme. Dan Thies recently referenced a person who is launching their marketing brand by calling the long tail crap. Even if they know what they are talking about with some forms of marketing it undermines their credibility to talk about search marketing with no appreciation for the tail.
Marketing Jobs Now Outsourced to India & China
There’s a disturbing side-effect that’s coming from the increased use of internet marketing – it can be done cheaper in China and India.
While advertising continues to bring us greater efficiencies and cheaper costs, it’s also driving our need for faster turnaround and rapid deployment. When you can test 100 ads online within a week, you need a solution that can keep up with that pace, without breaking the bank.