Developing a marketing plan can be an ominous task for most business owners, so much so that they often neglect to create one at all. Having no plan results in spending precious marketing/advertising dollars generally with the wrong mediums.
Two “Must’s” in e-Marketing
-Must make them see you in 60 characters or less.
Where do you advertise? Links, FFA’s, Classified ads, opt-in email, news groups, message boards, search engines? All of them are limited in how many characters you can use. In the ocean of ads, you have to grab the viewers attention, then make them click.
Effective Marketing Strategies That Don’t Break the Bank
Every start-up business goes through phases of needing to try something different to increase exposure and bring in new clients. Even established businesses need to revisit their marketing strategies every once in awhile to help bring in new and repeat business.
During a recent business chat at Staffcentrix.com, in which I was honoured to be the Mentor of The Month and chat moderator, several Virtual Assistants (VAs) with varying experience in the small business sector shared their ideas and know-how.
Are You An Internet Marketing Failure?
It is not at all uncommon for people to dive into internet marketing with an abundance of expectation, and end up with very little in the way of results.
Digital Geek Tips on Search Engine Marketing
Creating and building effective Search Engine marketing campaigns is like trying to nail jello to the wall for many companies! As it typically involves deploying very specialized processes and melding them with technology. Here is some insight gained from years of experience providing these services to our own clients.
Applying Psychology to Internet Marketing
The best advertising writers are those who have some knowledge of psychology. We are not dealing with “new” people online. We are dealing with the same people who have the same desires they have always had.
Effective Marketing, not Spamming
Late last Friday afternoon I made one last email check before leaving for the weekend. Much to my surprise there were nearly 1000 email messages waiting in my inbox. And little did I know at the time, there would be thousands more over the next few days.
So, I’ll bet you’re excited to learn this new promotion method that brought in all this email right? Well, before you get too excited, let me tell you this… it’s one you should never even consider using.
Internet Marketing: I don’t know everything – neither do you!
Internet marketing is confusing, isn’t it? It needn’t be. Over the years I’ve learned to recognise a few names – a few gurus – and I now subscribe to some great newsletters. You can do this too! Find a guru you trust, or simply subscribe to a few marketing-related newsletters; listen, and learn. And ignore the rest… for now!
Beating the Online Marketing Blues
There are some things you just can’t “dot.com.” Here’s one way to beat those online marketing blues by doing some face-to-face networking…
The Internet has been a boon for the home business person, enabling small enterprises to market to and take orders from customers all over the world. But as effective as working a business online can be, there are times when the home entrepreneur may crave a little one-on- one interaction with her customers. That’s when she should consider taking her act on the road… to a trade show.
Web Marketing & Affiliate Programs – Working with Merchants
“Sign up today, here’s your banners – now paste the code into your web pages and start making money!” How many times have you seen that blurb on a company affiliate program sign up page?