For many of us, finding the time and commitment to complete a marketing plan for our Web sites is difficult. There are so many other obligations vying for our attention it is tempting to push planning to the back burner. Giving into that temptation, however, means putting your business at a disadvantage. Your marketing plan is the compass by which you navigate. As opportunities arise or your business environment changes, the objective and strategies in your marketing plan will point you toward the best action. Without a marketing plan, you risk becoming unfocused in your marketing and are only guessing what might be best for your business.
The Importance of Spider Analysis in a Well-Rounded Search Engine Marketing Plan
The field of search engine optimization is a constantly evolving industry with important changes being made almost daily.
In the beginning, search engine optimizers focused on one thing only: rankings. Tracking of actual sales or conversion rates was almost unheard of.
The Power Of Subconscious Marketing
When you persuade your prospect’s subconscious mind to do something, their conscious mind will usually follow. This is true even if the conscious mind disagrees with the subconscious.
Viral Marketing Strategies for Affiliates and Affiliate Program Merchants
Chances are you’ve heard at least a little – maybe a lot – about “viral marketing”… Whereby one process you set up is taken up by other people without your having to work much at it. Less work and exponential growth… cool! But let’s talk about how it applies to affiliate marketing…
Internet Marketing Strategies — Customer Follow Up
Following up with your customer, once you’ve made a sale, is an important part of providing good customer service. Not only is it an important part of developing a good relationship with your customer, but it will also enable you to introduce your new products.
Viral Marketing – Secrets Revealed
Viral Marketing means to give away ebooks and e-articles freely so that it spreads like a virus exponentially. In the ebooks and e-articles, we give links to our site and a short bio or resource box declaring who we are.
Lighting a Fire Under Your Marketing Materials!
In our changing economy it is more important than ever for a business to find cost-effective methods for increasing sales, launching products and attracting clientele. Consequently, the marketing materials you choose to present must be of the highest caliber. If you are planning on writing any type of marketing material your first and most important goal is making sure your material sparkles. In other words, it’s your job to light a fire under your material so that your readers or reviewers are inspired by its content. Whether you’re planning to write an article, construct a marketing strategy, prepare a press release or build a web site, your content must have impact.
The Psychology of Color in Marketing
What colors have you chosen for your marketing materials? What were your reasons for making that particular choice? Was it because you liked those particular colors, or did you have a particular marketing message in mind? While visual appeal is an important consideration, your color choices could be sending a specific message to the people who view them. Are you sure you know what that message is?
The Psychology of Color in Marketing Materials
Market researchers have had a field day identifying the colors and the likely effect they have upon us. However, the effects of color differ among different cultures, so the attitudes and preferences of your target audience should be a consideration when you plan your design of any promotional materials. For example, white is the color of death in Chinese culture, but purple represents death in Brazil. Yellow is sacred to the Chinese, but signified sadness in Greece and jealousy in France. In North America, green is typically associated with jealousy. People from tropical countries respond most favorably to warm colors, people from northern climates prefer the cooler colors.
Back-To-Front Marketing?
“Everyone wants success. Some people want it so much that they will work for it.” — Anonymous