Tag: Marketing

Utilizing an Active Marketing Strategy: Tips for Increasing Sales On Your Web Site

Many people contact me all the time and ask how they can ramp up sales on their web site. A lot of people think they can simply put up a web site where they offer a few products for sale and the money will instantly and automatically roll in. With that strategy and thinking, you may, if you have dumb luck, make a trickle of money but you certainly will not create a tidal wave of sales.

5 New Ideas For Using Autoresponders To Supercharge Your Marketing Efforts And Customer Relations

You’ve heard the experts say that a prospect usually needs to be exposed to an offer at least three, sometimes as many as seven, times before a decision is made to buy a product or service. To offline businesses, accomplishing this through direct mail and telemarketing can be both intimidating and expensive.

Creating A Successful Marketing Plan

Whether you are a small company or a large corporation one of the primary keys to success lies in preparing and following a good marketing plan. You can have the most awesome product or service to offer but without a plan in place, you may flounder for direction and waste a lot of time and energy as a result. Consider that your marketing plan, which is separate and apart from a business plan, is an essential element to the success of your company. The plan should contain data and specifics pertaining to your company’s goals, the product or service you’re offering, how you intend to market it and a means for measuring your success. Generally, larger companies create plans that are extremely comprehensive in size and nature while smaller companies will do just as well with a 5 to 10 page strategy. It’s a good idea to refer to your plan regularly so that you can track your company’s progress

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