Tag: Marketing

Interview With An Ezine Marketing Pro: Alexandria K. Brown

Interview With An Ezine Marketing Pro: Alexandria K. Brown

Joshua: I’ve been very much looking forward to this, Alexandria. Can you start by telling us a little about your Internet background? You know, sort of a summary of how you got started and what you are doing now.

Alexandria:

Sure thing! About four years ago, I left my NYC advertising agency job and began my own freelance writing business. I needed an easy way to stay in touch with past associates, current clients, prospective clients everyone. I wanted to be seen as an “expert” in their eyes, to encourage them to hire me and/or refer me to possible clients. So, I started my own e-mail newsletter, or “e-zine.”

5 Key Marketing Questions

When you know the answers to these 5 key marketing questions, you can create effective web pages, sales letters and other sales generating communications. The answers to these 5 questions reveal how you can get your prospect’s attention and motivate them to take the action you want.

1. WHO DO I WANT TO REACH?

Describe detailed characteristics of your ideal prospect. Be very specific.

Marketing Opportunities at New Year’s

It’s important to market yourself (your services and your products) all the time, and the New Year presents another great opportunity to do this. It can also help if you’re unemployed and looking for a position. Keeping your name in front of people, and constantly networking are vital to your career, especially in today’s market, where the average job lasts 18 months.

To brand yourself, you need to be authentic, differentiated and conceptually consistent. Think of a tagline for yourself, just like businesses and corporations so, and build on this. Being authentic means knowing who you are, but being differentiated means knowing who others are.

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