Mozilla, makers of the Firefox browser (my preferred browser due to the amazing plugins) wants to lure Internet Explorer users. They have a new marketing campaign that hasn’t gone over so well. The theme of the campaign is Fight Against Boredom, suggesting that IE is a boring option. Here’s a line to give you the idea of the 70s goofy feel of the campaign’s song (Rise Up! Rise Up!). The world is such a great big place with so much to do. You can ski, eat green eggs, ride bikes, or start a coupe.
Email Marketing Spending To Hit $2.1 Billion
Email marketing spending will grow from $1.2 billion in 2007 to $2.1 billion in 2012 according to a new JupiterResearch report, "US E-mail Marketing Forecast, 2007 to 2012."Spending on retention email will more than double during that period and account for over half of total email marketing spending in 2012. Acquisition email marketing will grow more slowly, with most spending in that category going toward sponsorship (for example ad supported newsletters).
Google Is Good At Marketing
Search is so consolidated that it is uncomfortable being an SEO. If Google decides to profile you or kill your sites there is not much you can do, especially because Yahoo! and Microsoft are losing marketshare month after month. Why are Yahoo! and Microsoft losing marketshare? Their bad marketing coupled with Google’s good marketing:
Swisher: Yahoo Should Sell Search Marketing
With Yahoo being on the sidelines while Microsoft scooped up Viacom’s graphical ad serving needs (and booted out DoubleClick in the process), Kara Swisher think Jerry Yang should make a sale.
The Consensus About the Future of Marketing
Is it just me, or is there now a consensus in the world of marketing about the future?
New Google Contest – Online Marketing Challenge
Looks like Google is having a contest to ask students across the world to help local business’ become more optimized in the Google SERPs: Register your class for the Google Online Marketing Challenge
Google’s Online Marketing Challenge
Google needs a Google contest page to track their list of contests both past and present all in one place. They use contests in different ways (to get work for free, to train future employees, and to expose more people to their products).
Web Marketing News Quickies
Google’s made some tweaks to AdSense recently, and to Google Analytics. Meanwhile, SEOers are developing better ways to track links.
A “Whopper” of a Marketing Campaign
I am impressed with Burger Kings latest marketing campaign, which combines both Television and the Internet advertising, and includes elements of viral marketing and social proof.
Delivering a Proficient Viral Marketing Message
Sometimes the turn of a phrase or even just the lack of a single word can be all the difference between delivering a powerful and highly proficient viral marketing message or missing the boat entirely. Gord Hotchkiss has recently posted an excellent breakdown of what turns a rumor or message into that successful viral entity all marketers hope for.