Creative Communication Not For Everyone
Producing interesting or compelling content is creative work. So who is able to do that ...
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Tag: Marketing strategy
Folksonomies: A New Opportunity For Marketers
One of the most important social media trends to watch this year is the increasing influence of tags, also known…
Kraft Throws a Flag on Marketing Campaign
Kraft Foods wants to increase the visibility of its more nutritious products among both adults and children.
Modern Marketing With Postcards
Postcards may be one of the best kept secrets of modern marketing. They produce even better results now than in…
Consumers Can Tell You Where to Put that Ad
OK, the marketing community clearly needs to revisit a few rules of engagement or risk completely alienating consumers. We're paid…
SEM New Year’s Resolutions
The last time I linked to one of Shari Thurow's articles, it was because I didn't really agree with it.…
Why People Buy: The Psychology Of Sales And Marketing
Did you know that when people make a purchase, they generally buy with their emotions and then justify their decision…
Internet Marketing – High Tech Direct
Almost everyone has received unsolicited offers in the mail. These are what many call "junk mail", and more often than…
7 Steps to Marketing Success
In the past it didn't take nearly as much marketing effort to build a business as it does today. Unfortunately,…
Strategic vs Tactical Marketing – Understand and Profit
Most people mistakenly assume that when you talk about marketing, you're automatically talking about "Tactical" marketing - placing ads, generating…
