Differentiation — Smart Marketing Strategies for the Solo Entrepreneur
Are you ever frustrated or hesitant when you talk to prospective customers because you can't readily explain why they should…
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Are you ever frustrated or hesitant when you talk to prospective customers because you can't readily explain why they should…
Whenever you start a new business you ask yourself one of the most important questions.
When I was back in college, over a decade ago, I decided that when I was done I would run…
This year, the game was better than the ads. Again. You want to know why? There will never be an…
Recently I was talking with a very bright traditional marketer on the value of integrating Internet marketing into an enterprise's…
"I hate sales pitches!" You may have felt this way yourself or heard others say it. If it's such a…
The idea of paying $1000 for a marketing package to MOST people would be a nonsense.
1. PICTURES - Ask people if they would e-mail a picture with their testimonial. If they don't have one scanned…
Blogs are becoming essential for business. Steve Rubel is one of our publishing partners who is on the cutting edge…
Has your once well-organized marketing plan come to resemble the jumble of stuff in your closet (not to mention the…