Let Your Mistakes Improve Your Marketing And Your Profits
Have you ever sent out a sales letter and received little or no response, or put up a web site…
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Tag: Marketing strategy
Demographics : Who are you selling to?
You have a great product, fantastic website, financial backing, and the undeniable urge to succeed, but you are not making…
Get an Attitude!
One of the things that I see a lot of in on-line referral marketing is a certain lack of professionalism.…
Marketing With RSS Feeds
Lets face it as much as we all rely on email communications it is not really a reliable technology.
If You Don’t Like the Weather, Just Wait Ten Minutes
This old saying which addresses the variability of the weather in Montana is also applicable to the market dynamics for…
Newsletter Publisher’s Secrets
When a long-time reader wrote to me about my apparent ability to expand my thoughts into articles, he called it…
Opening Gambits For Direct Mailings
Think of getting people to respond to direct mail as a chess match. If you don't apply the opening gambit…
Locked and Loaded: Sales and Business Planning Ammo for Web Marketers
It's that time of year again -- time to get serious and make final decisions about 2004 online and offline…
Be The Brand!
Quick - what do you think of when you think of Nike? The swoop symbol, right? Disney: Mickey Mouse, Disney…
Don’t Write Like You Think…Write Like You Talk
The Internet has provided us marketers with an amazing opportunity. It's leveled the playing field - regardless of your background,…
