Word of Mouth Marketing Relies on Reputation Not Branding
Todd over at the A Penny For Blog, shares some great insights on word of mouth marketing (WOM). Check it…
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Tag: Marketing strategy
Why Small Businesses Need Both A Logo And An Identity System
Experts urge small business owners to "brand" their business - to use a logo and a set of consistent marketing…
Outgoing Links Reveal Internal Blog
One of the major sports brands will use blogs as a part of their event strategy for World Cup 2006…
E-Mail is Dead, Long Live RSS
OK, the subject of this post should read: "Proclaiming something to be dead is dead." But I figured this headline…
When You Buy Google Adwords, Make Sure You Know What You’re Buying
Many businesses, both large and small, use Google Adwords to advertise on the internet.
Location Still Matters With Internet PR
An article today reminded me that your location is still very important in getting press coverage.
Theres More to Marketing ROI Than Meets The Eye
All too often people look at marketing ROI in terms of response rate: in other words, "I sent out 10,000…
Using a Marketing Calendar Template
Owning a small business isn't easy, especially if you are running it alone. Between moving products, taking orders, paying bills,…
Direct Mail Advertising: A Key Ingredient For Successful Business Growth
In today's highly competitive economy, it is essential that you promote your business with marketing materials that strategically position your…
B.L. Ochman in SES Notes Scandal
B.L. Ochman has been getting some bad press for hawking her notes from the recent Search Engine Strategies NYC ...
