Are You Asking the Right Questions in Your Copy?
It's a common approach to writing copy. You begin by asking questions. Why? To evoke thoughts in your readers' minds,…
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Tag: Marketing strategy
Copywriting Makeover: Know Where Your Customers Are In The Buying Process Part 2
In part one of this article series, I introduced a client of mine (AEwebworks) who suffered from some copywriting traumas.…
Short Copy: Understanding Its Purpose Can Increase Sales
I believe it was Mark Twain that once said, "If I would have had time, I would have written a…
Copywriting Makeover: Know Where Your Customers Are In The Buying Process Part 1
When you begin to write copy for any product or service, there are a few things you have to take…
Case In Point: Giving Away the Store Can Make You Rich
We've been hearing it for years. "Free is a big pull for customers." Most people think of the "but wait…
Marketing to Today’s
The average consumer today is exposed to a deluge of 1,700 marketing messages during a single 24-hour period according to…
Online Marketing Simplified – 2 Pillars To Your Success
Are you confused by the flood of information on how to improve your internet marketing results?
Keyword Ownership: What It Is And Where It’s Headed
Have you ever got one of those silly emails that offers to let you own a keyword? Silly question. How…
Achieving Tangible Results via Search Engine Marketing
Creating and building effective Search Engine marketing campaigns is like trying to nail jello to the wall for many companies!…
Ten Basic Steps for Building a Click-ready Web Site
1) Assemble a web site development plan that is integrated with your overall marketing processes; the content should be consistent…
